DAS Announces New Alexa Skill for Amazon Echo

Posted on 25 Jan 2018

DAS Announces New Alexa Skill for Amazon Echo

DAS UK Group has become the world’s first legal expenses insurer to launch an innovative new Alexa skill for the Amazon Echo.

DAS customers and the general public will be able to ask Alexa, Amazon’s virtual personal assistant, a variety of questions regarding legal expenses insurance and a range of common legal issues such as disputes with neighbours, employment tribunals and redundancy.

The new DAS Alexa skill will provide a question and answer structure that will be regularly updated throughout the year with new additional content based on popular legal themes and emerging trends such as cyber insurance. The technology will be available to anyone who has an Amazon Echo and will be free to download from the Amazon store.

DAS will also be looking to work with its strategic business partners and brokers to create bespoke white-labelled versions of the Alexa skill, enabling partners to promote their own proposition to their customers.

The launch of the Alexa skill is also part of a wider programme of innovation that has been developed by DAS as a continuation of its award-winning 2017 Customer Understanding Project which analysed the trends and behaviours of thousands of brokers and consumers.

James Henderson, Managing Director Insurance UK & Ireland, DAS UK Group, said: “We have undertaken a great deal of work to understand our customers’ needs and the launch of the Alexa skill is a direct result of that.

Amazon's Echo products were highly popular gifts over the Christmas period and the Alexa app was actually the most downloaded app for iPhones and Androids on Christmas Day. As more and more people rely on a virtual assistant to help with their daily lives, we wanted to take this important step to help improve people’s understanding of legal expenses insurance and the benefits it offers. 

“The legal expenses insurance industry needs to work much harder to help brokers and consumers understand the value of its products. Therefore it is vital that we are at the forefront of technical innovations that will digitise our business and provide us with opportunities to reach potentially vast new audiences. As a company we have begun a process of constant innovation and we have a number of other exciting developments planned for the coming year.”

Kevin Neal, Head of Strategy & Innovation, DAS UK Group, said: “We’re always looking for innovative solutions that benefit our business partners and their customers. Alexa is our first foray into the world of smart voice assistants, and it will be interesting to see how customers use this tool to help understand their cover and how it might be of use to them.

“We’ll be developing further content as we learn more about how customers interact with Alexa and the type of information they’re looking for. In particular, we’ll be educating both brokers and consumers about the emerging cyber insurance market which is set to be a major area for growth in 2018.”


Media Contacts:

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Notes to Editors:

DAS UK Group:           www.das.co.uk

The DAS UK Group comprises an insurance company (DAS Legal Expenses Insurance Company Ltd), a law firm (DAS Law), and an after the event legal expenses division (DAS LawAssist).

DAS introduced legal expenses insurance (LEI) in 1975, protecting individuals and businesses against the unforeseen costs involved in a legal dispute. Today it has over nine million policyholders.

The company offers a range of insurance and assistance add-on products suitable for landlords, homeowners, motorists, groups and business owners, while its after-the-event legal expenses insurance division – DAS LawAssist – offers a civil litigation, insolvency, clinical negligence and personal injury product. In 2013, DAS also acquired its own law firm – DAS Law – enabling it to leverage the law firm’s expertise to provide its customers with access to justice, including legal advice and representation.

DAS is part of the ERGO Group, one of Europe’s largest insurance groups (the majority shareholder in ERGO is Munich Re, the world’s largest reinsurer).

DAS UK Group Twitter:         https://twitter.com/DASLegalUK

DAS UK Group Facebook:     www.facebook.com/DASUKGroup/

DAS UK Group LinkedIn:       www.linkedin.com/company/das-legal-expenses-insurance/

DAS Law LinkedIn:                 www.linkedin.com/company/das-law/