FWD APPOINTS NEW SENIOR ACCOUNT DIRECTOR FOR FWD RESEARCH

Posted on 22 Mar 2017

FWD, the financial services specialist communications consultancy, has appointed Carole Herpin as Senior Account Director, Research.

Carole joins from Decision Analyst, Inc, where she was Managing Director for Europe. She started her career as part of the marketing team that launched the Eurostar train in London in 1992. She then moved to the US working for market research specialists GfK for 17 years, latterly as Vice President, Financial Services. Carole is Chartered Institute of Marketing (CIM) qualified.

FWD Research, an integrated part of FWD, is a full service research consultancy specialising in the Insurance and Financial Services sector. It offers a range of methodologies spanning qualitative and quantitative research, desk research, syndicated and international research.

Ian Winters, Head of FWD Research, said: “Carole has a solid reputation and will be a valuable addition to the team. Her appointment reflects our increased focus on developing our research offering within our traditional insurance environment and also in professional and financial services, as firms continue to appreciate that accurate research can give them the insight and edge over peers and competitors.”

Carole Herpin added, “FWD’s impressive reputation within the research industry preceded the agency. I’m excited to be joining the team and look forward to helping FWD to continue to achieve success.”

Carole can be reached on: [email protected] or 020 7280 0646.