- Columbus Direct is a well-established travel insurance brand that had been looking to raise its profile in the national media.
- FWD helped Columbus with a number of consumer campaigns which has elevated the brand profile in the national press.
- Coverage has appeared in The Daily and Sunday Telegraph, The Sun, The Independent, Mail on Sunday, Daily Express and London Evening Standard.
- Columbus is now also seen as a vital contributor, with many journalists asking for comment or interviews on a number of travel insurance issues.
- The brand also needed help in dealing with customer complaints to journalists. By working closely with Columbus FWD has minimised the number of negative stories.