Maviga is one of the UK’s leading international player in the origination, processing and trade of dried edible pulses and other special crops including sesame seed.
Maviga sources produce from over 30 origins and ships to over 80 markets around the world with processing operations in 13 countries.
The brief was to raise the profile of the company within the business pages of the national press and specific trade and business publications with the ultimate objective of generating investment to facilitate the company’s growth plans.
A strategic communication campaign was implemented targeted at key correspondents and business titles gaining coverage in The Daily Telegraph, The Times, Financial Times, Daily Mail etc.
The coverage achieved included focus on investment and expansion and generated requests to invest in the business.