Technology is such an integral part of most businesses today, an understanding of the way in which technology shapes and supports a sector is vital to understanding that sector’s performance. Each market has its own suppliers of technology and its technological challenges, such as the London insurance market’s programme of business process reform.
Communicating the benefits of technology requires more than just knowledge of an operating system or a particular platform. It is the human dimension that brings the communication to life. While two CIOs can speak in a technical language, a chief executive or a finance director will require a very different approach as their questions and concerns will focus on the organisational benefits.
With its experience of working for both pure tech businesses and financial services organisations using that technology, FWD can take a technology message and reshape it into something meaningful for a range of audiences, while retaining its credibility and intellectual weight.