Capital Markets and Investor Relations

Financial communications within Capital Markets is much more than merely supporting a company’s financial calendar obligations. It is about targeting the increasingly complex and interwoven spectrum of your core stakeholders, both current and prospective, all year round. These include the investment media, the sell-side analysts, institutional and retail investors, other drivers of liquidity, intermediaries, gatekeepers and influencers.

Whether a listed or private company, if you are likely to be involved in a significant corporate development or transaction (IPO, M&A, bid defence, restructuring, capital raising, crisis management etc.), the FWD team has in-depth knowledge and experience of all such scenarios both in the UK and globally. With a combination of skill sets honed both client- and agency-side, we work tirelessly on your behalf to develop a compelling investment proposition. We create bespoke, integrated programmes to ensure that we augment the equity story while remaining consistent with the underlying corporate communications agenda; and we demonstrate an unwavering focus on the highest standards of advice, execution and results.

We also work with your other financial advisors (brokers, nomads, corporate financiers, lawyers etc.) and understand their operating practices, together with the processes and regulatory frameworks involved. Importantly, we offer fresh thinking and advice to ensure optimal and timely delivery of the programme or project. 

 

Areas of expertise include:

High level strategic input:

  • Key message and objectives preparation
  • Strategic positioning
  • Audience identification and prioritisation
  • Developing equity story, investment case and investor messaging
  • Perceptions research
  • Media training / message testing and management rehearsals
  • Crisis and issues management

Practical support:

  • Seamless implementation at both  strategic and tactical level to support regular financial calendar activities
  • Media communications – planning and implementation + leak preparation
  • Preparing corporate / IR website (e.g. AIM Rule 26 compliance)
  • Investor presentations
  • Sell-side analyst and investor introductions and relationship development
  • Q&As
  • Internal communications protocols