The role of internal communications and its influence is often misunderstood. At best, it is underrated. At worst, it is ignored at a strategic level in the hope that individual, tactical communications will achieve what is needed.
At FWD, we believe the fundamental objective of internal communications is to build very strong teams who can earn profitable revenue, or support its generation.
Our approach is that good internal communications help businesses to:
We have an in-depth understanding of audiences, challenges and the markets and regulatory environments in which our clients opperate. Many of our team have worked ‘client-side’ before moving to agency-side with FWD. Others have strategic and tactical expertise specifically from communications environments. It is this blend of experience that fuels our expertise in internal communications.