Objective research should be integral to all sound business decisions, be they tactical or strategic. Through bespoke and panel research initiatives, we help our clients make a tangible difference to their business by informing decision making, providing thought leadership content and enhancing and supporting communications strategy.
Within the research team, our directors conduct all qualitative depth interviews and focus groups themselves, in order to report on the findings first hand and one person handles a project from taking the initial brief through to delivering end insight. We are one of the few market research agencies embracing the new era of 'Big Data' i.e. helping clients get the most from existing internally held customer records by advanced statistical modelling.
Our clients range in size, scope and type – many of whom continue to use FWD Research year after year. Why do they do this? They tell us it is because our team has up to 30 years’ experience within our sectors, has worked on both client and agency side, and we understand the dynamics, products and clients of the markets that we are researching. This makes a critical difference when planning research methodologies and questions, and therefore the insights that follow from the results of research.
FWD Research blends the full range of expert market research techniques with in-depth knowledge of the financial services and insurance marketplace. At the highest level we can support your communications strategy by:
Our tools to deliver this include a full range of desk research, syndicated research, qualitative and quantitative research and we pride ourselves on engaging and recommendation-led presentation of results.
Click through to www.fwdresearch.co.uk for further detail.